Hi, I'm Ayub, Managing Director of Holistica Consulting, and I'm passionate about teaching recruitment professionals everything they need in order to speak the language of IT with passion, credibility and confidence, whether it's with clients or candidates.
For over 20 years my team and I have taken those who know little or nothing about technology (around 200,000 students), and demystified the most complex topics for them, so that suddenly IT CVs, job specs and conversations all make much more sense.
My ongoing mission is to make sure that our training products are always kept up to date and evolve in not just the content but also in the method of delivery, so that you are always kept up to date, entertained and enthralled in what is the most exciting industry on the planet.
I really can't wait to see you very soon!
A great accolade is that LinkedIn themselves recognised Ayub as a global thought leader in the area of teaching Tech Recruitment. As a result , some of the learning material from Ayub's training platform is showcased in the LinkedIn Library as a staple for those looking to enter the arena of Technical Recruitment.
Over the years Ayub has penned multiple books and companion guides, all designed to help new and establishd Technical Recruiters further their career. Much of this material is offered (in part or in full) for free as a part of the membership of the training platform.
6 Months Access
Membership
Access to all courses including new ones as they are added
Access to Premium Community Features
Certificates for each Course
Access to all of Ayub's Tec Rec Companion Guides and Booklets
Free Access Period to the Tec Recruitment Demsytifier App
Access to All Roles and Tech
Concepts Mind Maps
Interview Questions Guides
24/7 Support
£297.00
12 Months Access
Membership
Access to all courses including new ones as they are added
Access to Premium Community Features
Certificates for each Course
Access to all of Ayub's Tec Rec Companion Guides and Booklets
Free Access Period to the Tec Recruitment Demsytifier App
Access to All Roles and TechConcepts Mind Maps
Interview Questions Guides
24/7 Support
£497.00
12 Months Team Access
Membership
Option to create SSO access and standalone platform
Access to all courses including new ones as they are added
Option to discuss tailored material and course creation suited to your needs
A Customised Community for your own team
Certificates for each Course
Access to all of Ayub's Tec Rec Companion Guides and Booklets
Free Access Period to the Tec Recruitment Demsytifier App
Access to All Roles and TechConcepts Mind Maps
Interview Questions Guides
24/7 Support
Custom
IT Recruitment Masterclass Series
Welcome to Technical Recruitment equips you with the first key skills you'll need for tech recruitment. Get an introduction to IT basics, Agile, DevOps, and modern IT structures. Download pdf companion booklets and the IT Recruitment Survival Guide, and many tools to keep for your journey into this career. You'll get numerous mind maps and interview guides to set strong foundations and help you on your way, as well as full access to the community to chat and feedback. Kick start your journety with all the knowledge you need to start in Tech Recruitment! Also grab your first certification upon passing final tests.
IT Recruitment Masterclass Series
Recruiting for the 21st Century IT Department
equips you with essential skills to recruit for modern IT teams. Learn about IT structures and silos, from on-premise to cloud-based. Understand the roles of CIOs, Archictects, Analysts and all the other specialized teams. Gain insights into AI's impact as well as the emerging technologies. As always, numerous mind maps and interview guides to help you on your way, as well as full access to the community to chat and feedback. Start to excel in connecting top tech talent with leading companies!
Certification given upon passing final tests.
Database Recruitment Masterclass Series
Masterclass
Recruiting Database Specialists Masterclass
equips you with the skills you need to recruit top-tier database talent. Master database fundamentals, key roles, and technologies like Oracle and SQL Server, as well as recruiting NoSQL skills like Mongo DB. Numerous database specific mind maps and interview guides to help you on your way, as well as full access to the community to chat and feedback. Gain practical strategies and certification to search and interview for this role and connect elite talent to your client base. Certification given upon passing final tests.
IT Recruitment Masterclass Series
This course allows you to master the essentials of Agile and DevOps recruitment in today's fast paced environment. Understand Agile principles, and DevOps terminology and tools. Discuss key roles, and skills with ease and effectively engage with clients and candidates when recruiting for these roles. As always, numerous mind maps and interview guides to help you on your way, as well as full access to the community to chat and feedback.
Certification given upon passing final tests.
Recruitment Data Specialists Series
Big Data and Business Intelligence Specialists
Boost your recruitment skills in Big Data and BI. Learn key tools, methodologies, and why programming languages like R and Python are so in demand. Understand essential BI concepts from scratch so that you can engage in conversations at all levels and stand out as the recruiter to work with. Numerous BI related mind maps and interview guides to help you on your way as well as full access to the community to chat and feedback.
Certification given upon passing final tests.
Recruiting Evolving Technologies Series
Recruiting AI and Machine Learning Specialists
Masterclass is a monster training session designed to give you complete mastery of speaking tech recruitment in this area. The essentials of AI and ML recruitment demystified. Understand key concepts, roles, and tools. The languages at play, algorithms and libraries. Explore AI applications and address disruption concerns. As always, numerous AI related mind maps and interview guides to help you on your way as well as full access to the community to chat and feedback. Stay ahead in this massively evolving field of AI recruitment. Certification given upon passing final tests.
Meine Leidenschaft besteht darin Menschen zusammenzubringen und so die perfekte Verbindung zwischen Talent und Unternehmen herzustellen #ITRecruiting
Embracing the IT Masterclass Adventure with Ayub Shaikh: Inspiring Enthusiasm and Limitless Knowledge!
Today, I not only want to express my enthusiasm for the IT Masterclass at Ayub but also share my absolute admiration for Ayub himself and his refreshing personality.
Ayub has not only made this training an outstanding experience but also an unforgettable adventure full of energy and enthusiasm!
Right from the beginning, Ayub's enthusiasm was infectious. His way of explaining complex IT concepts is simply refreshing and understandable. He has the rare gift of conveying technical topics with passion and captivating all of us.
A couple of weeks on from attending a training course provided by Ayub, there have already been tangible benefits for the business with regards to technical and I.T recruitment. I feel much better placed from a HR perspective to partner with I.T line management in delivering resource requirements for their teams. I've found myself getting into technical conversations and not only understanding the basics but being able to participate and add to the dialogue.
On a personal level Ayub delivered one on the best training days I have attended, making a potentially 'dull' subject come to life. I recommend his services to anyone who wishes to understand the basics of IT (particularly HR Business Partners within technical organisations) or organisations who are going to embark on a I.T/technical recruitment campaign.
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Ayub is captivating and easy to follow... he is the Deepak Chopra of teaching IT!!
December 12, 2023
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Such a clear easy explanation! I have searched high and low all through the internet to learn about this, but nothing really worked for me because of jargon. Ayub Shaikh has solved my problem out and out. I will never let skip any of the future lessons by this trainer, even if that can be beyond the topic of my interest. Wonderful!!!👍😊
Office Secretary at Helsingin Kaupunk
January 15, 2024
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"Finally! An awesome opportunity to enjoy all the Tech Recruiting Foundations courses form Ayub Shaikh himself online.Many thanks for that!)"
Tech TA specialist | Interested in Automotive & Philosophy of Literature | #StandWithUkraine
June 16, 2023
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I would highly recommend these courses for anyone looking to pursue a career in IT recruitment.
HR Performance & Learning Specialist
October 14, 2023
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An excellent video lecture series. I plan to watch the other sections. Thank you for the great content!
Nurse Graduate Recruiter @ HCA healthcare
August 02, 2023
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Recruiting Blockchain Roles Masterclass. This course is extremely relevant not only to hiring managers for companies attempting to demystify blockchain and associated technologies, but also refreshing for job seekers such as myself who have fundamental knowledge of blockchain but want to see how the tech has grown into the inevitable future blockchain represents for society.
Founder @ Profusion AI LLC | SBA Certified, MBA
January 3, 2024
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Perfect training for upward moving job positions. Answering all my questions to prepare me for starting to speak with Tech personel.
Supporting Social Security Appeals Courts
May 15, 2023
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Captivating and slowly bringing you to the right spot.
Automotive R&D Talent Acquisition for Sanden in Europe
January 15, 2024
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Im neuen Jahr wieder für euch da❗️#opentonetwork
"Ayub! WoW,
You are truly one of the greatest storytellers and coaches I have had the pleasure of knowing so far!
Thank you very much for today; your passion was palpable in every single second of your IT coaching.
There was absolutely no one in the meeting who wasn't captivated by your presentation, not even for 2 seconds. The way you make IT understandable, combined with the interactive nature of your talk, made this day a true delight. 😊
It is more than an honor for me to dedicate this post to you on my platform. Because I am blown away!
Dear community! Do you have no clue about IT? Do you want to understand the connections for your business? Do you want to impart understanding of this matter to your people?
Call Ayub; after this training, even the last person will know how to comprehend the connections!
Thank you for your time, thank you for your passion!
Thank you for allowing me to be a part of it! 🙏
For the first time, I can say I am happy that a training lasts for 2 days, and I am incredibly excited about tomorrow!
Upshift's Founder & Commerce | Boutique Agency for Business Growth | SER Topvrouwen | Volunteering
Over the last few years I’ve successfully completed several IT training courses given by Ayub.
With his enthusiasm and positive attitude Ayub manages to bring IT to life.
I would highly recommend Ayub to anyone wishing to be more effective in any area of IT.
As a developer and an educator prior to switching to recruiting. I think his explanations in layman's terms are perfect.
Chief Operations Officer | Veteran
September 14, 2022
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I would highly recommend for recruiters who are new to the field, even to those who are experienced, the course is a nicely wrap-up review and structural content overview to watch once in a while.
Learning And Development Assistant Manager at ECCO Shoes
June 06, 2023
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Account Manager at Benchmark Recruitment
July 12, 2023
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I would recommend this to others. The presenter/instructor spoke very well and it was a pleasure listening to him share.
Pricing Analyst/Specialist
May 04, 2023
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Equipment Maintenance Supervisor @ Reliance Industries Limited | Maintenance, Compliance, Quality Standards
November 17, 2022
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This was engaging and very thoughtful. I'm excited to learn more and add an additional skillset.
Sr. Manager, Talent Acquisition and DE&I
August 18, 2023
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Talent Consultant
May 19, 2022
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This introduction gave me insight why we need to have understanding of our job
Talent Acquisition Specialist
October 13, 2023
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Daniel von Löwenstern
Recruiter für IT Infrastruktur // Cyber- & Information-Security // IT Management
I had the pleasure of attending the IT Masterclass over the course of two days. He has a excellent, very structured approach to how a recruiter should look on an IT Department and what knowledge we need (and don't). Highly charismatic, High-energy kind of personality that showcases why IT is so exciting. He mixes the more dry content with a lot of storytelling to keep people interested. I was especially impressed how he managed to engage a class of people with varying knowledge (ranging from 1 Month in Tech/Tech-Recruitment up to 4 years). Left the course much smarter than before, which I'd say counts as mission accomplished. Would and will recommend!
Corporate Account Sales Manager | Planet 🌎, People 👤 & Community 👥 | A GREAT Working Day. Delivered, everywhere | Dog lover 🐶❤️
Ayub makes training ACTUALLY interesting. When you reach a point on a training day where you need a break, well I did not find that point for the whole two days of training. The structure, the material and the passion of Ayub makes training rememberable - and that is what training is all about!
If any company ever asks me to recommend a training provider I will only have one person/company in mind.
Candidate/B2B Sourcing Specialist|Recruiter|HR Generalist
August 27, 2022
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Excellent instructor, providing all the essential knowledge any no-tech people working on the IT sector should know.
Regional EU Sales Director @ VASS BENELUX | Sales, Consulting, Customer Engagement
November 01, 2023
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Digital Business Operations Manager
December 21, 2022
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Very good content for a recruiter to understand DevOpes so we can understand candidates' resume more effectively. I will attend all of Mr. Shaikh's courses to gain my technical knowledge.
Senior Technical Recruiter @ Quarry Consulting
March 18, 2023
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Financial Services Professional | Project Management Expert | MBA | LLM
May 23, 2023
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Good opportunity to learn from scratch from learning recruitment.
Senior Associate at Wipfli India (Previously SpiderLogic)
June30, 2021
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Global Technical Recruiter | Tech Talent🚀 | We're Hiring! | Talent Management | Headhunter | Documentations Management | HR Operations
September 22, 2022
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This is very useful for me. I am a novice and it gave me a good overview of the topic.
Alta Recruiting: Providing Talented and Proven Data Science, Data Engineers, ML, AI, and BI professionals nationwide.
February 18, 2024
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Senior Talent Acquisition Partner | Technology | Europe & Asia
I want to say a massive thank you to Ayub Shaikh for a phenomenal 2 days MASTERCLASS across the Technology industry in our Hays Birmingham office. I have come away not just learning and understanding all roles, what they do and responsibilities, pay etc, but also learning even more about development and how these languages get used across all the major companies. Not many people know that I’m a developer outside of work but coming from a technical mindset Ayub has just blown my mind and made me think in a whole, completely different way - I would recommend him very highly to any organisation however small or large!!!
Software Sales Recruitment Consultant | SaaS, IaaS, PaaS, DevOps, Security | Former Oracle TA
I have been a technology recruiter for nearly 17 years in mostly "client interfacing" roles, e.g. sales, solutions consultants, et al. My SLA is traditionally a 3:1 submits to placement ratio, sometimes even less. Oftentimes, however, I get brought into high-urgency delivery roles. Some of the basics such as functional vs. core made sense. But, all the different acronyms and lexicons made absolutely no sense. It would take me at least 20 submits to get a hire.
I just finished Ayub Shaikh's online training course and could not stop from taking enough notes. I use a term, "Fisher Price", to explain things in small bites with real-life examples that one can relate to. Ayub does exactly that.
Whether you're new to recruiting or even an old salt that would like to feel a renewed sense of what they contribute to the recruiting world; I could not recommend Ayub any stronger.
Furthermore, it was a good learning experience to understand how DevOps is helping modernize software development today.
Thank you, Ayub sir for sharing your knowledge through this course!
Full Stack Developer | AWS Certified Cloud Practitione
October 20, 2023
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Very helpful. Clear explanation and relatable. I was able to identify recruiting improvement tactics and questions to ask management prior to sharing the next open role.
Strategic HR Business Partner| Empowering Organizational Growth with 10+ Years of Expertise | SHRM-CP Certified
October 16, 2022
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Talent acquisition Manager at Primus People Services
March 27, 2023
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Best for who wants to start their career as IT Recruiter.
Talent Acquisition Professional- TATA AIA
February 21, 2023
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IT Recruiter "Career Match-Maker"
June 6, 2023
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Such a clear easy explanation! Since BITCOIN has been a hot topic, I have searched high and low all through the internet to learn about this, but nothing really worked for me because of jargon. This author has solved my problem out and out. I will never let skip any of the future lessons by this author on LinkedIn learning even if that can be beyond the topic of my interest. Wonderful!!!👍😊
Office Secretary at Helsingin Kaupunki | Passionate about office administration and helping people
December 07, 2023
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Front End Developer | Delivering Innovative Web Solutions | Amazon Web Services certified Cloud Practitioner |Strong problem-solving abilities
November 19, 2023
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This course is extremely relevant not only to hiring managers for companies attempting to demystify blockchain and associated technologies, but also refreshing for job seekers such as myself who have fundamental knowledge of blockchain but want to see how the tech has grown into the inevitable future blockchain represents for society.
Founder @ Profusion AI LLC | SBA Certified, MBA
April 1, 2023
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Director at CVM People - Data, Customer, & Commercial Expertise
I attended part one of the Holistica IT Recruitment Master Class and cannot praise the quality of the content or the style of delivery enough. Having done IT recruitment for a couple of years (without any formal training) I initially expected a long, boring day but a useful little ‘gap filler’.
It is so much more.
On top of a fantastically well thought out programme that genuinely earns its "master class" title, Ayub is a man with a seemingly infinite capacity for highly amusing anecdotes and fascinating titbits that really breathe life into the course material – and all of this is delivered with a wide-eyed passion and theatrical enthusiasm that sweeps the audience along at an excellent pace whilst being sure never to leave anyone behind.
On the strength of part one of the course I bought the accompanying book (also brilliant, and within whose pages lurks the pure IT geek underneath the polished delivery of the lecturer), and myself and the other delegates in attendance (ranging from seasoned recruiters to totally green resourcers) are pushing for a date for part two.
Highly, highly recommended for beginners and experienced recruiters alike.
Automation Consultant
Attended his 2 day IT masterclass course. A breath of fresh air when it came down to his training method. I learnt more in 2 days with Ayub than I did in 3 months at University.
Passionate, insightful and charismatic. I came out of his course more motivated than ever. Highly recommend!
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Email Ayub directly: [email protected]
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